IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Archive for February, 2011

“Communicating in a flat world”

Posted by iabcadmin on February 20, 2011

In its last event of 2010, members of the Zurich IABC chapter enjoyed an enlightening session called “Communicating in a flat world”, presented by Silvia Cambié and Marc Wright, Chair IABC Europe and Middle East.

The program explored some of today’s mega-trends in communications, including the impact of social media for engaging with consumers and employees and the shift in global demand to emerging markets. According to Marc Wright, there are now over two billion middle class consumers in the world’s emerging markets. These consumers have a very different set of cultural and behavioral drivers than those in mature markets. Silvia Cambié shared some powerful examples of how social media is helping address tough social issues, for example opening dialogs to break down entrenched prejudices in societies that do not respect diversity.

Silvia is a London based strategic communication and social media advisor who has designed communication campaigns for the European Parliament, the European Investment Bank, USAid, the Chilean Economic Development Agency, the University of Lugano and the World Health Organization. Her blog, XCulture, is read by 19,000 people. Marc is Chairman of the simplygroup.  Mark won the Image of ’92 Award for his work promoting the European Parliament, and wrote and directed Inside Europe – an educational series for BBC Television, which explored the continent’s different cultural identities through the eyes of school children.  He is currently advising global organizations Tetra Pak, Vodafone, WHO and Adidas.

Special thanks to Zurich Insurance for hosting the program and to Deborah Hudson, Head of Employee Communications, and her team for organizing the event. The Zurich chapter of the IABC is planning a number of equally engaging events for 2011.


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2011: First message from President, Swiss Chapter

Posted by iabcadmin on February 8, 2011

Welcome to 2011.

Following the December 2010 elections held at our guest speaker event, your new Swiss chapter Executive Board (EB) met to discuss plans for 2011 and deal with administrative issues.

Please email me if you would like a copy of the minutes from that meeting, which we hope will present you with a transparent and useful insight into how we will operate going forward.

We will continue to post updates on this blog. If you have some experience in this area and would like to help us keep the blog up to date, please contact us and we can elect you onto the EB should you wish.

February is a worldwide Member Month

During February, for new or lapsed members who join or re-join IABC, we’ll waive the application fee (US$40/CDN$43.20/AUS$46/€33.60 for faxed/mailed/phoned enrollments; US$30/CDN$32.40/AUS$34.50/€25.20 for Internet enrollments). Please remember: applications must be received at the San Francisco headquarters office during the month of February to qualify. This promotion does not affect renewing members, transitional members or students (who aren’t required to pay the application fee).

Six webinars free to members in 2011

You may have heard that IABC is responding to member research by offering members six free web seminars throughout 2011, the first of which took place on 19 January. Each session will be archived on the web site after it takes place, so that members can access them at their convenience. Bookmark this link in your Web-browser and learn more about upcoming sessions.

Europe’s leading conference on corporate communication from the International Association of Business Communicators (IABC) is being held on the 7th and 8th April in Turin, Italy. For more information and to book: http://europe.iabc.com

Wishing you a year of great communication!

Andrew Morrison ABC
President, Swiss chapter

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