IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Written communication: cost or asset? Networking and seminar – January 29, 2009

Posted by iabcadmin on December 9, 2008

Come and join us for the first IABC networking and seminar event of 2009 -Thursday, January 29



        WRITTEN COMMUNICATION: Million dollar cost or strategic asset?
        with SARAH CLARK, Consultant & Trainer, Clear thinking – Clear communication

How often have you received an e-mail, re-read it and still been unsure what you are supposed to do in response? Or puzzled over a “proposal” to work out what exactly is being proposed? Have you ever been irritated by the tone of an official letter? Or ploughed through a turgid report to end up wondering “So what?”

Sarah will focus on the writing that most of us — and millions of others in the private and public sectors — need to do as part of our day-to-day work. Countless e-mails, reports, presentations, proposals, memos and letters are written daily to communicate internally, with colleagues and senior management, and externally, with clients, suppliers and the general public.

But many of these confuse, bore or irritate their readers and fail to achieve their purpose. Time and money are wasted. Does it really matter? And whose problem is it anyway? Sarah will explore what goes wrong, what can be done to help and the practical management challenges of realizing employees’ potential as communicators.

Thursday, January 29, 2009

IABC Switzerland AGM 18.00-18.30 (IABC members only)
Networking and seminar 18.30-21.00 (all welcome)

Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva

Members CHF 25, non-members CHF 35

To register or for more information:
email Marcus Ferrar, President, IABC Switzerland marcus at ferrar.ch.


One Response to “Written communication: cost or asset? Networking and seminar – January 29, 2009”

  1. […] 4, 2009 in Events Written Communication: million dollar cost or strategic asset? That will be the question addressed by Sarah Clark, a consultant and trainer, at the next IABC […]

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