IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Archive for December, 2008

Written communication: cost or asset? Networking and seminar – January 29, 2009

Posted by iabcadmin on December 9, 2008

Come and join us for the first IABC networking and seminar event of 2009 -Thursday, January 29



        WRITTEN COMMUNICATION: Million dollar cost or strategic asset?
        with SARAH CLARK, Consultant & Trainer, Clear thinking – Clear communication

How often have you received an e-mail, re-read it and still been unsure what you are supposed to do in response? Or puzzled over a “proposal” to work out what exactly is being proposed? Have you ever been irritated by the tone of an official letter? Or ploughed through a turgid report to end up wondering “So what?”

Sarah will focus on the writing that most of us — and millions of others in the private and public sectors — need to do as part of our day-to-day work. Countless e-mails, reports, presentations, proposals, memos and letters are written daily to communicate internally, with colleagues and senior management, and externally, with clients, suppliers and the general public.

But many of these confuse, bore or irritate their readers and fail to achieve their purpose. Time and money are wasted. Does it really matter? And whose problem is it anyway? Sarah will explore what goes wrong, what can be done to help and the practical management challenges of realizing employees’ potential as communicators.

Thursday, January 29, 2009

IABC Switzerland AGM 18.00-18.30 (IABC members only)
Networking and seminar 18.30-21.00 (all welcome)

Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva

Members CHF 25, non-members CHF 35

To register or for more information:
email Marcus Ferrar, President, IABC Switzerland marcus at ferrar.ch.

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Networking and seminar in Zurich

Posted by iabcadmin on December 6, 2008

Networking and Global Brand presentation at Zurich Financial: December 10

RSVP to Meryl David by 9 December!

On December 10, Zurich Financial Services will host a session titled “Connecting with customers – employee engagement in driving transformational change” presented by Deborah Hudson, Head of Internal Communications, Katherine Tersago, Head of Online Marketing, and Christian Aepli, Head of Advertising Media.

You will learn about Zurich’s recently launched global brand campaign and the integrated communication program to support it.

Venue: Zurich Financial Services Corporate Center Mythenquai 2, Zurich (nearest railway station Bahnhof Enge, nearest tram stop Rentenanstalt)

Time: 16:30 for networking and a 17:00 start for the presentation.

IMPORTANT – RSVP as above.

CHF 25 for IABC members, CHF 45 for non-members. Pay at the door.

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