Tips and tricks for proving the value of communication
Posted by iabcadmin on September 30, 2008
IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.
Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.
Download Angela’s presentation –
For more information on Angela’s work, see the website www.sinicom.com.