IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Tips and tricks for proving the value of communication

Posted by iabcadmin on September 30, 2008

IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.

Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.

Download Angela’s presentation –

Communication ROI presentation by Angela Sinickas, Geneva

For more information on Angela’s work, see the website www.sinicom.com.


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