IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Archive for September, 2008

Tips and tricks for proving the value of communication

Posted by iabcadmin on September 30, 2008

IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.

Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.

Download Angela’s presentation –

Communication ROI presentation by Angela Sinickas, Geneva

For more information on Angela’s work, see the website www.sinicom.com.


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NEXT EVENT – IABC seminar with Angela Sinickas

Posted by iabcadmin on September 11, 2008

    How do you measure the ROI of communication?


Join IABC Switzerland for a seminar led by Angela Sinickas, leading expert on communication measurement.

Wednesday 17 September

Hotel Epsom, 18 rue de Richemont, Geneva 1202

Drinks and networking start at 18.30, seminar starts 19.15

Members CHF 25, non-members CHF 35

For more information contact me or email marcus at ferrar dot ch.

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