IABC Switzerland Blog

News and views from International Association of Business Communicators in Switzerland

Archive for March, 2008

CSR and sustainability – the business benefits

Posted by iabcadmin on March 4, 2008


Join an IABC teleseminar that reveals how to turn “corporate social responsibility” from mere buzzwords into a real conversation. The one-hour seminar is on 13 March and is open to members and non-members.

For many organizations, corporate social responsibility (CSR) and sustainability are concepts that have not entered the mainstream business of the organization. Al Gore’s work with An Inconvenient Truth has helped put climate change on business agendas around the world. Communicators are increasingly becoming involved in driving CSR initiatives and shaping how an organization develops and implements sustainability strategies. This case study from Zurich Financial Services Australia will help you support your organization in translating its aspirations into business plans that benefit the business, shareholders, society and the environment.

Among the presenters is Meryl David, ABC, of Zurich Financial Services. Meryl has more than 20 years of communication experience, including public relations, media relations, corporate communication, developing leadership skills and internal communication and has recently been awarded tha IABC Chairman’s Award.

This is just one of the teleseminars in the IABC Professional Development program.


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