IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.
Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.
Download Angela’s presentation –
Communication ROI presentation by Angela Sinickas, Geneva
For more information on Angela’s work, see the website www.sinicom.com.
IABC Switzerland Blog 