IABC Europe and Middle East region has launched its new website at http://europe.iabc.com/

Take a look for events, links, member profiles, membership information, resources and more.

 How can you keep your brand alive in the current economic climate? Come along for some  networking over a drink, followed by a seminar with

Ago Cluytens
Global Head of Marketing, Private Banking, ING Bank

Wednesday, March 18, 2009
Networking starts 18.30, seminar starts 19.15, close 21.00
Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva
Members CHF 20, non-members CHF 30
To register or for more information email Marcus Ferrar, President, IABC Switzerland
marcus at ferrar dot ch.

Come and join us for the first IABC networking and seminar event of 2009 -Thursday, January 29

        WRITTEN COMMUNICATION: Million dollar cost or strategic asset?
        with SARAH CLARK, Consultant & Trainer, Clear thinking – Clear communication

How often have you received an e-mail, re-read it and still been unsure what you are supposed to do in response? Or puzzled over a “proposal” to work out what exactly is being proposed? Have you ever been irritated by the tone of an official letter? Or ploughed through a turgid report to end up wondering “So what?”

Sarah will focus on the writing that most of us — and millions of others in the private and public sectors — need to do as part of our day-to-day work. Countless e-mails, reports, presentations, proposals, memos and letters are written daily to communicate internally, with colleagues and senior management, and externally, with clients, suppliers and the general public.

But many of these confuse, bore or irritate their readers and fail to achieve their purpose. Time and money are wasted. Does it really matter? And whose problem is it anyway? Sarah will explore what goes wrong, what can be done to help and the practical management challenges of realizing employees’ potential as communicators.

Thursday, January 29, 2009

IABC Switzerland AGM 18.00-18.30 (IABC members only)
Networking and seminar 18.30-21.00 (all welcome)

Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva

Members CHF 25, non-members CHF 35

To register or for more information:
email Marcus Ferrar, President, IABC Switzerland marcus at ferrar.ch.

Networking and Global Brand presentation at Zurich Financial: December 10

RSVP to meryl.david@zurich.com by 9 December!

On December 10, Zurich Financial Services will host a session titled “Connecting with customers – employee engagement in driving transformational change” presented by Deborah Hudson, Head of Internal Communications, Katherine Tersago, Head of Online Marketing, and Christian Aepli, Head of Advertising Media.

You will learn about Zurich’s recently launched global brand campaign and the integrated communication program to support it.

Venue: Zurich Financial Services Corporate Center Mythenquai 2, Zurich (nearest railway station Bahnhof Enge, nearest tram stop Rentenanstalt)

Time: 16:30 for networking and a 17:00 start for the presentation.

IMPORTANT – RSVP as above.

CHF 25 for IABC members, CHF 45 for non-members. Pay at the door.

The IABC Europe and Middle East Region annual conference will take place in Lugano, Switzerland, from 9-10 February 2009. The conference brings together 150 communication professionals from the private, public and NGO sectors throughout Europe and the Middle East. It will be held at the Università della Svizzera italiana and the speakers will include outstanding communications professionals from UNHCR, Google, Nestlé and other leading organisations and universities.

IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.

Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.

Download Angela’s presentation -

Communication ROI presentation by Angela Sinickas, Geneva

For more information on Angela’s work, see the website www.sinicom.com.

    How do you measure the ROI of communication?

Join IABC Switzerland for a seminar led by Angela Sinickas, leading expert on communication measurement.

Wednesday 17 September

Hotel Epsom, 18 rue de Richemont, Geneva 1202

Drinks and networking start at 18.30, seminar starts 19.15

Members CHF 25, non-members CHF 35

For more information contact me or email marcus at ferrar dot ch.

Join an IABC teleseminar that reveals how to turn “corporate social responsibility” from mere buzzwords into a real conversation. The one-hour seminar is on 13 March and is open to members and non-members.

ABOUT THE TELESEMINAR
For many organizations, corporate social responsibility (CSR) and sustainability are concepts that have not entered the mainstream business of the organization. Al Gore’s work with An Inconvenient Truth has helped put climate change on business agendas around the world. Communicators are increasingly becoming involved in driving CSR initiatives and shaping how an organization develops and implements sustainability strategies. This case study from Zurich Financial Services Australia will help you support your organization in translating its aspirations into business plans that benefit the business, shareholders, society and the environment.

Among the presenters is Meryl David, ABC, of Zurich Financial Services. Meryl has more than 20 years of communication experience, including public relations, media relations, corporate communication, developing leadership skills and internal communication and has recently been awarded tha IABC Chairman’s Award.

This is just one of the teleseminars in the IABC Professional Development program.

Come and join the IABC Switzerland Chapter for drinks and networking at the Leopard Bar of the Hotel d’Angleterre in Geneva from 1830 on Monday 26 November 2007.

Take a break from your busy schedule to meet colleagues and associates and get to know new faces. There is no entrance fee, but everybody pays for their own drinks.

Look forward to seeing you! RSVP to marcus@ferrar.ch

ENHANCE YOUR PERSONAL BRAND – IABC WORKSHOP, HOTEL BRISTOL GENEVA,

MONDAY 22 OCTOBER, 1830

See the Upcoming Events page http://iabcswitzerland.wordpress.com/upcoming-events/