New website for IABC Europe

IABC Europe and Middle East region has launched its new website at http://europe.iabc.com/

Take a look for events, links, member profiles, membership information, resources and more.

NEXT EVENT: Branding crunch – keeping your brand alive in a recession

 

 

 How can you keep your brand alive in the current economic climate? Come along for some  networking over a drink, followed by a seminar with

Ago Cluytens
Global Head of Marketing, Private Banking, ING Bank

Wednesday, March 18, 2009
Networking starts 18.30, seminar starts 19.15, close 21.00
Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva
Members CHF 20, non-members CHF 30
To register or for more information email Marcus Ferrar, President, IABC Switzerland
marcus at ferrar dot ch.

Written communication: cost or asset? Networking and seminar – January 29, 2009

Come and join us for the first IABC networking and seminar event of 2009 -Thursday, January 29

 

        WRITTEN COMMUNICATION: Million dollar cost or strategic asset?
        with SARAH CLARK, Consultant & Trainer, Clear thinking – Clear communication

How often have you received an e-mail, re-read it and still been unsure what you are supposed to do in response? Or puzzled over a “proposal” to work out what exactly is being proposed? Have you ever been irritated by the tone of an official letter? Or ploughed through a turgid report to end up wondering “So what?”

Sarah will focus on the writing that most of us — and millions of others in the private and public sectors — need to do as part of our day-to-day work. Countless e-mails, reports, presentations, proposals, memos and letters are written daily to communicate internally, with colleagues and senior management, and externally, with clients, suppliers and the general public.

But many of these confuse, bore or irritate their readers and fail to achieve their purpose. Time and money are wasted. Does it really matter? And whose problem is it anyway? Sarah will explore what goes wrong, what can be done to help and the practical management challenges of realizing employees’ potential as communicators.

Thursday, January 29, 2009

IABC Switzerland AGM 18.00-18.30 (IABC members only)
Networking and seminar 18.30-21.00 (all welcome)

Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva

Members CHF 25, non-members CHF 35

To register or for more information:
email Marcus Ferrar, President, IABC Switzerland marcus at ferrar.ch.

Networking and seminar in Zurich

Networking and Global Brand presentation at Zurich Financial: December 10

RSVP to meryl.david@zurich.com by 9 December!

On December 10, Zurich Financial Services will host a session titled “Connecting with customers – employee engagement in driving transformational change” presented by Deborah Hudson, Head of Internal Communications, Katherine Tersago, Head of Online Marketing, and Christian Aepli, Head of Advertising Media.

You will learn about Zurich’s recently launched global brand campaign and the integrated communication program to support it.

Venue: Zurich Financial Services Corporate Center Mythenquai 2, Zurich (nearest railway station Bahnhof Enge, nearest tram stop Rentenanstalt)

Time: 16:30 for networking and a 17:00 start for the presentation.

IMPORTANT – RSVP as above.

CHF 25 for IABC members, CHF 45 for non-members. Pay at the door.

Tips and tricks for proving the value of communication

IABC Switzerland recently hosted a seminar led by Angela Sinickas, well known expert on communication ROI. Some 20 people attended the event in Geneva.

Angela gave several examples of how communication can impact the bottom line, and demonstrated through case studies and worksheets how behaviour change can be used to calculate the financial value of communication.

Download Angela’s presentation -

Communication ROI presentation by Angela Sinickas, Geneva

For more information on Angela’s work, see the website www.sinicom.com.

NEXT EVENT – IABC seminar with Angela Sinickas

    How do you measure the ROI of communication?

 

Join IABC Switzerland for a seminar led by Angela Sinickas, leading expert on communication measurement.

Wednesday 17 September

Hotel Epsom, 18 rue de Richemont, Geneva 1202

Drinks and networking start at 18.30, seminar starts 19.15

Members CHF 25, non-members CHF 35

For more information contact me or email marcus at ferrar dot ch.

NEXT EVENT – Year-end networking

Come and join the IABC Switzerland Chapter for drinks and networking at the Leopard Bar of the Hotel d’Angleterre in Geneva from 1830 on Monday 26 November 2007.

Take a break from your busy schedule to meet colleagues and associates and get to know new faces. There is no entrance fee, but everybody pays for their own drinks.

Look forward to seeing you! RSVP to marcus@ferrar.ch

NEXT EVENT – Personal Branding

ENHANCE YOUR PERSONAL BRAND – IABC WORKSHOP, HOTEL BRISTOL GENEVA,

MONDAY 22 OCTOBER, 1830

See the Upcoming Events page http://iabcswitzerland.wordpress.com/upcoming-events/

BOYCOTTS: dealing with them … and avoiding them

Nearly 100 communcations professionals gathered in Geneva for a forum on the impact of consumer boycotts, how to communicate during a boycott, and how to prevent one. The forum, organized by the MScom Executive Master of Science in Communications Management at the University of Lugano and a number of partners, provided a lively and informative evening. Read the event report, view the video and see the photos http://iabcswitzerland.wordpress.com/features/

Thanks to Nina Volles for the report.

SPEEDNETWORKING EVENING

Join the IABC (International Association of Business Communicators) in Geneva at 18.30 on 24 September 2007 for a speednetworking evening. Members and non-members are welcome.

Speednetworking is THE way to get to know people with similar interests to you. PLUS you get to discuss three subjects of professional interest. It’s fast and furious, and one of the most popular types of event within the IABC.

How does it work? First, you exchange business cards with everybody else attending. Each couple has two minutes to introduce themselves to each other. A bell rings, and you move on to the next person for another two minutes, and so on. Then you choose one of three round tables where different subjects are discussed. After 15 minutes, the bell rings, the conversation stops and you move on to the next table. It’s a great way of advancing your knowledge and exchanging views in a very short time.

WHERE AND WHEN?

Monday 24 September, 18.30 to 21.00, Hotel Bristol, 10, rue du Mont-Blanc, 1201 Geneva

Speednetworking starts 18.45

Fee payable at door (cash only): CHF 25 for IABC members, CHF 35 for non-members

For more information: email marcus@ferrar.ch. It would be helpful if you RSVP. If you have an idea for a discussion subject, let Marcus know. COMING NEXT: Monday 22 October 2007, 18.30: Personal Branding: Bernadette Martin, Brand Strategist

Monday 26 November 2007, 18.30: Professional Development/Networking: speaker to be announced.

And in 2008, events in Basel and/or Zurich.