BOYCOTTS: dealing with them … and avoiding them
Posted by lizwilson on September 16, 2007
Nearly 100 communcations professionals gathered in Geneva for a forum on the impact of consumer boycotts, how to communicate during a boycott, and how to prevent one. The forum, organized by the MScom Executive Master of Science in Communications Management at the University of Lugano and a number of partners, provided a lively and informative evening. Read the event report, view the video and see the photos http://iabcswitzerland.wordpress.com/features/
Thanks to Nina Volles for the report.
